How do launch a e-commerce business for a skincare brand and successfully market it across South East Asia?
The client was launching a new brand in South East Asia which unknown to the local markets. They were concerned about their retail sales and high listing fees at the drug stores, and were also sceptical on whether an e-commerce site would meet their requirements. With no Facebook, no IG and only a logo and corporate information from their head office and a passionate business owner who wanted to create waves in the market, Mapletree Media excitingly grabbed the opportunity to take up the challenge!
Mapletree Media started with planned a full 360 communications and content strategy starting with creating a brand new e- commerce site, which had all the bells and whistles required for such a new e-commerce site to stand a class above other sites.
We then defined a digital marketing strategy to open up the website to new visitors and ensure her products talk to a global audience.
Social Media was key with seeding campaigns used to amplify buzz and awareness for their products via sampling and encouraging reviews on beauty sites such as Beauty Insider Singapore.
We created a beautiful site worthy with customer experience at the forefront of our development by our in-house team of engineers.
With a self built, loyalty points system, coupons and promotions module, tagged filter searches, reviews functionality all built, we prepared the site for years ahead.