The Body Firm

To position the client as a key service provider for body contouring, hair removal, and other services to the Mid to High end tier market.
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Communications Plan

A 360 degree approach to manage ALL of the client’s digital marketing initiatives, covering areas from Lead Generation, Corporate Branding, Collateral Designs, Website Management, Social Media Management, Videos, and Advertising Exposure.


1

LEAD GENERATION

Create new leads, Increase Conversions and ultimately increase sales via a customised Google Ad Words Campaign that has seen excellent results.



2

CORPORATE BRANDING

To create attention grabbing panels for their TV Monitors along Orchard Road to increase foot traffic and walk in customers.


3

COLLATERAL DESIGNS

Create design collaterals & promotions that align with the corporate look of the client and attract new customers.


4

WEBSITE MANAGEMENT

Ensure the client’s website is always updated — both from the front end with latest content, visual elements and also backend with latest plugins & modules and back-ups.


5

BLOGS

Manage and create regular content for their blog pages to ensure the site is updated and inclusive for keywords for SEO and also serves to educate their customer.


6

SOCIAL MEDIA MANAGEMENT

Manage the client’s social media handles to position them as an authority in the services they offer. Objective was to use striking visuals and copywriting that appeals to discerning ladies.


Results and Discovery

Noticeable increase in the engagement, interaction from ladies to these pots resulting in new queries to their salon.


1

INTERACTION RATE

MapleTree Media vs our competitor. Interaction Rate Increased by 14.47% Average Cost per Click reduced by 63 cents.



2

KEYWORDS RANKING

Client show a dramatic increase in their organic ranking on Google. They now rank consistently in top search results for many of their preferred chosen services.


3

ALEXA RANKINGS

The client has seen a dramatic increase in their traffic, monthly user sessions, page views, average time spent on their site. This has resulted in an increase in their monthly conversions, sales and new customer acquisitions.