Covermark

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  • Covermark

Objectives

Drive new customers to Covermark’s launch which is happening for 7 days at a leading mall in Orchard Road. The client has paid significant amount to fly in beauty consultants from Japan and has never used the services of Mapletree Media before.

Methodology

  • An integrated campaign of digtial marketing, social media shoutout’s, blogger reviews,FB video on actual day and Facebook advertising.
  • Banner advertising in AB website linked to a micro site

Results

Over 8400 reached in 7 days on FB alone, more than 530 new likes, 47 brand new customers over just 2 days and over 300 new comments.

  • Covermark Top Banner on Mac
    Covermark top feature banner on AB website
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  • covermark giveaway post
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  • Covermark IG giveaway on iPhone
    Covermark giveaway on AB Instagram
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  • Covermark EDM
    Covermark EDM
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  • covermark event images in AB Facebook
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  • covermark event actual video on AB Facebook
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  • Covermark Blogger Paper Kitties
    Blog post by Paper Kitties
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  • Covermark Blogger Celine Chiam
    Blog post by Celine Chiam
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Campaign Summary

New Customers

  • Facebook Giveaway
  • Video Production

In Summary

  • More than 530 new likes, 47 brand new customers over just 2 days and over 300 new comments.